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70mm Showcase: It’s a Mad, Mad, Mad, Mad World


The Loft Cinema
3233 E Speedway Blvd 85716 Tucson United States
Presented in 70mm! With a greater aspect ratio and higher resolution than 35mm film, 70mm is sharper, richer and more immersive – the ultimate in film projection.

If there was ever a film that lived up to its title, it’s this epic, all-star slapstick comedy extravaganza, shot and presented in the gargantuan Ultra Panavision 70 format, about a group of greedy adventurers tearing up the countryside in search of buried treasure.

Featuring perhaps the biggest, most awe-inspiring cast of comedy legends ever assembled in one film – Milton Berle, Sid Caesar, Edie Adams, Spencer Tracy, Buddy Hackett, Ethel Merman, Mickey Rooney, Dick Shawn, Dorothy Provine, Phil Silvers, Jonathan Winters, Don Knotts, Peter Falk, Mickey Rooney, Carl Reiner, Jerry Lewis and many more – the film required the widest screen possible to capture all the mayhem, leading Kramer to shoot in the ultra-wide Ultra Panavision 70 format. Playing like a live-action cross between Mad Magazine and a Looney Tunes cartoon, It’s a Mad, Mad, Mad, Mad World became a monster box-office hit and a benchmark for big-budget studio comedies.

“A symphony of slapstick … as a spectacle, it still has the power to dazzle audiences, and it remains one of the oddest cinematic adventures in Hollywood history.” – Roger Ebert, Chicago Sun-Times

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